Description

This is a dual task exercise that has a focus on creativity. Task 1 requires the Participant to generate ideas to meet the needs of the brief. Task 2 provides more detailed information for the Participant to analyse and then recommend which ideas to pursue.

The Participant assumes the role of a recently appointed Marketing Executive in a UK Nationwide Energy company, ‘EnerGenius.’  They are responsible for developing ideas for an advertising campaign for a new range of renewable energy products.  The Participant is asked to analyse a variety of information, suggest creative ideas, arrive at well reasoned recommendations, outline an implementation plan and convey this information clearly to their manager, the Marketing Manager.  They are provided with information regarding their company, competitor activity, internal stakeholders, consumer preferences and advertising channels.

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