Description

The Participant assumes the role of a Regional Manager for a large book retailer. They are required to review a range of data which has been identified through a number of nationwide audits, analyse the performance of their region and of the organisation in relation to its competitors, and provide recommendations. The Participant is provided with details of the marketplace as a whole, competitor activity, regional performance, staffing information, and surveys from customers and staff. Participants are also asked to consider how their recommendations should be communicated to key stakeholders.

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