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EXERCISE TYPE

Regional Brand Manager
level D
Middle Management
Timing
110 mins
Code:
INB-RBM
 
 
 

Description

The Participant assumes the role of a Regional Brand Manager within Polar Soft Drinks, a global FMCG company. The Participant is responsible for one of the key brands within the EU Region and their role is to provide guidance to individual markets/regions, ensure sustained growth, and ensure that the brand supports the company strategy.  The In-Basket contains issues relating to the development and placement of advertisements, alignment with other business functions, competitor activity, brand strategy and wider issues around regional working.

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Criteria

  • Decisiveness
  • Delegation
  • Initiative
  • Interpersonal Sensitivity
  • Judgement
  • Organisational Sensitivity
  • Planning & Organising
  • Problem Analysis
  • Strategic Perspective
  • Written Communication
 
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