EXERCISE TYPE
level D
Middle Management
Middle Management
Timing
110 mins
110 mins
Code:
INB-RBM
INB-RBM
Description
The Participant assumes the role of a Regional Brand Manager within Polar Soft Drinks, a global FMCG company. The Participant is responsible for one of the key brands within the EU Region and their role is to provide guidance to individual markets/regions, ensure sustained growth, and ensure that the brand supports the company strategy. The In-Basket contains issues relating to the development and placement of advertisements, alignment with other business functions, competitor activity, brand strategy and wider issues around regional working.To place an order or discuss your needs further, call us or email customersupport@adc.uk.com
Criteria
- Decisiveness
- Delegation
- Initiative
- Interpersonal Sensitivity
- Judgement
- Organisational Sensitivity
- Planning & Organising
- Problem Analysis
- Strategic Perspective
- Written Communication






