Description

This is a dual task exercise that has a focus on creativity. Task 1 requires the Participant to generate ideas to meet the needs of the brief. Task 2 provides more detailed information for the Participant to analyse and then recommend which ideas to pursue.

The Participant assumes the role of a recently appointed Marketing Manager for Brand Marketing in Lockhart International (LI), a growing global confectionery company.  They are responsible for developing and proposing strategies and corresponding marketing plans for their assigned Brand Portfolio. The Participant is asked to analyse a variety of information, suggest creative ideas, arrive at well reasoned recommendations, create a plan and convey this information clearly.  They are provided with information regarding their company, the new product range, marketing legislation, target market, competitor activities, market research and their stakeholders.

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